EliteXC Xtinguished. AOTS explores the story

I've been a fan of the "newer" version of G4TV's Attack of the Show since Olivia Munn has become co-host. It's become a broader-focused show, still leaning towards the tech-conscious young male "nerds." But the show really does have it's pulse on what young males really follow, including MMA.

AOTS has been a leader IMO of how a show successfully moves across different platforms to promote and grow its own brand. I'm talking TV show, homepage, web-specific content, internet prescence(podcasts, embedable video, webcam interactivity.) When I was involved with Metromix there were ideas I wanted to implement based on various AOTS segments but because of several different reasons at CLTV(short-staffed, limited or unavailable resources, conservative/visionless decision makers, lack of budget, etc) implementing these ideas was a long-shot.

I still view AOTS a great template of how to execute a television show/brand. One of the TV show segments I like is the expert in-depth breakdown franchised as "The Loop." Usually this is a moderated multi-panel/opposing viewpoints discussion/debate focused on a specfic issue/topic. Lately, they've been content to go with one expert/viewpoint which is fine for the most part.

In this Loop, host Kevin Periera(usual moderator) explores the demise of EliteXC with Dave Meltzer, Yahoo.com MMA columnist.



AOTS remains as a guide/influence of how I'd like to execute my MMA show.

MMA TV show Combatwire

The summer of 2008 I enjoyed an MMA victory without having to train a single armbar, double leg takedown or touch the Thai pads. I got my vision of an MMA newsmagazine show on the air in Chicago.

Combatwire lasted 11 episodes from May to August on Chicago's 24 hour cable news station CLTV.

Although the show did not last I still take this as a victory for several reasons:

• Successfully pitched it to management
• Pretty much had 99-percent creative/editorial control
• Got the hosts I wanted
• Cooperation from UFC/WEC/Zuffa to use images and more importantly video. Not even Inside MMA on HDNet has this.
• Made local MMA connections
• Got good feedback from MMA fans
• Showed there was a enough to support 30 minute show content wise.

So although my show is off the air, the fact I got it on air means I can better package it for some other station to pick up.

I also learned a lesson about the growth of the sport. Although the UFC gains popularity, the struggles of EliteXC on CBS and failure of IFL on Fox Sports Net and MY Networks suggest the sport of MMA isn't keeping up. I truly believe there are UFC fans, and then there are MMA fans. Also, with the sports just entering the infancy stage there's still little money in the game. Sure new MMA ventures are arising in merchandising and clothing, but these start-ups have a long way to go. My programming director summarized the situation:

For many reasons we were unable to secure enough sales revenue to keep the project going.

The financial world of MMA is tricky and it seems a select few hold the keys to the larger sponsorship dollars.

Many of the smaller players just don't have the money to help support a television program.

It's unfortunate and I wish it was not the case.

In the meantime enjoy some clips from Combatwire and stay tuned, I am not finished bringing MMA to the local Chicago TV market.