Showing posts with label Attack of the Show. Show all posts
Showing posts with label Attack of the Show. Show all posts

Wednesday, October 29, 2008

EliteXC Xtinguished. AOTS explores the story

I've been a fan of the "newer" version of G4TV's Attack of the Show since Olivia Munn has become co-host. It's become a broader-focused show, still leaning towards the tech-conscious young male "nerds." But the show really does have it's pulse on what young males really follow, including MMA.

AOTS has been a leader IMO of how a show successfully moves across different platforms to promote and grow its own brand. I'm talking TV show, homepage, web-specific content, internet prescence(podcasts, embedable video, webcam interactivity.) When I was involved with Metromix there were ideas I wanted to implement based on various AOTS segments but because of several different reasons at CLTV(short-staffed, limited or unavailable resources, conservative/visionless decision makers, lack of budget, etc) implementing these ideas was a long-shot.

I still view AOTS a great template of how to execute a television show/brand. One of the TV show segments I like is the expert in-depth breakdown franchised as "The Loop." Usually this is a moderated multi-panel/opposing viewpoints discussion/debate focused on a specfic issue/topic. Lately, they've been content to go with one expert/viewpoint which is fine for the most part.

In this Loop, host Kevin Periera(usual moderator) explores the demise of EliteXC with Dave Meltzer, Yahoo.com MMA columnist.



AOTS remains as a guide/influence of how I'd like to execute my MMA show.