Wednesday, October 29, 2008

EliteXC Xtinguished. AOTS explores the story

I've been a fan of the "newer" version of G4TV's Attack of the Show since Olivia Munn has become co-host. It's become a broader-focused show, still leaning towards the tech-conscious young male "nerds." But the show really does have it's pulse on what young males really follow, including MMA.

AOTS has been a leader IMO of how a show successfully moves across different platforms to promote and grow its own brand. I'm talking TV show, homepage, web-specific content, internet prescence(podcasts, embedable video, webcam interactivity.) When I was involved with Metromix there were ideas I wanted to implement based on various AOTS segments but because of several different reasons at CLTV(short-staffed, limited or unavailable resources, conservative/visionless decision makers, lack of budget, etc) implementing these ideas was a long-shot.

I still view AOTS a great template of how to execute a television show/brand. One of the TV show segments I like is the expert in-depth breakdown franchised as "The Loop." Usually this is a moderated multi-panel/opposing viewpoints discussion/debate focused on a specfic issue/topic. Lately, they've been content to go with one expert/viewpoint which is fine for the most part.

In this Loop, host Kevin Periera(usual moderator) explores the demise of EliteXC with Dave Meltzer, Yahoo.com MMA columnist.



AOTS remains as a guide/influence of how I'd like to execute my MMA show.